The Lildog colour palette reflects nature, closeness, security, tactility and authenticity, working well both digitally and in print. The palette have contrasting shades allowing for variety and flexibility.
Primary colours
Lildog's colours reflect sustainability, nordic nature, seasons and the dog’s natural environment. The colours are carried through imagery and graphics. A trio of green works as primary colours, working both in digital and print, and supporting the grading guidelines of images. Lildog Green is the main brand colour and conveys nature, energy and sustainability. It should appear more often than the other brand colours.
Lildog Green
HEX #21401a
RGB 33, 64, 26
CMYK 73,23,80,27
PMS 554 U
Lildog Mid Green
HEX #b5cf8f
RGB 181, 207, 143
CMYK 26,2,45,0
PMS 578 U
Lildog Light Green
HEX #ebffc7
RGB 235, 255, 199
CMYK 14,0,32,0
PMS 2274
Secondary colours
Secondary colours are shared with all of Lilbit’s brands and support the primary colours. Our secondary colour palette includes white, black and two tints of beige as well as a light gray. These colours add a calm and clear backdrop to our primary colours. They can also be represented as physical materials, such as recycled papers or other sustainable materials in print, packaging or merchandise.
Lilbit Grey
HEX #e6e7e8
RGB 230, 231, 232
CMYK 0,0,0,10
Lilbit Beige
HEX #bdab94
RGB 189, 171, 148
CMYK 27,22,32,2
PMS 7536 U
Lilbit Light Beige
HEX #ede5d9
RGB 237, 229, 217
CMYK 3,4,11,5
PMS 7527 U
Lilbit Black
HEX #000000
RGB 0, 0, 0
CMYK 0,0,0,100
Lilbit White
HEX #ffffff
RGB 255, 255, 255
Colour hierarchy
Combinations of colours should be carefully selected. Below you have defined combinations that are ok to use. The primary combinations should be used on websites and main communication.
Primary colour combinations
Lildog Green on light backgrounds
Lildog Mid Green logo on Lildog Green background
Lildog Green logo on Lildog Mid Green background
Secondary colour combinations
Lildog Green logo on Lildog Light Green background
Lildog Light Green logo on Lildog Green background
Lildog White logo on Lildog Green background
Monochromatic colour combinations
The logo is also available in mono versions. These are to be regarded as special variants of the logo and should only be used where colors are not possible, or are limited due to technical printing reasons.
Lildog logo in black
Lildog logo in white on black background
Download
Below you can find colour profiles as downloads. Colours for print are defined as CMYK while colours for digital use are defined as RGB values.
