Visual identity for Lilbit
Welcome to the brand manual for Lilbit, Lildog and Lilcat. The manuals purpose is to provide simple guidelines to ensure coherent use of the visual identity across Lilbit's three brands and make sure each one comes across as confident, trustworthy and approachable. Our values should be visible in both the language used, our actions and how we look and feel.
We are driven by the opportunity to contribute to a positive change in society. By creating tools and services that enable pets to live happier, healthier and safer lives, we raise the standard of animal welfare and make life better for both animals and owners. We are passionate by using technological advances to the benefit of both animals and humans, and strive to give the world a deeper understanding of our pets. If we take care of our pets health, they take care of ours. Our core values are care, respect, honesty, knowledge and commitment, which has to be expressed through everything we do.
The Visual identity
The visual identity is rooted in Nordic lifestyle, inspired by our household pets' natural environment - both indoors and outdoors. Nature is central with soft, organic imagery showing strong emotional bonds between humans and animals. This is balanced with nordic light, clean lines and Scandinavian minimalism, which together creates an emotional atmosphere. It reflects who we are, where we come from and what core values we believe in. It’s also a toolbox that will ensure we appear as a relevant, exiting and innovative company in all communication.
The visual world and many of the elements we use to communicate are common across both Lildog, Lilcat as well as Lilbit as the overarching mother brand.