Updated

Photography

All our photos and moving images should capture the essence and value of our brand. Three types if images provide flexibility and cover the needs in our communication.
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Interaction

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Environment

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Technical / product

Interaction

The bond between owner and cat is at the core of our brand. We celebrate the connection, the care and trust the two have for each other and want to capture this through intimate images, snapshots of moments shared and mutual love. The images should feel honest, real and put the cat in the centre. The connection can be clear or it can be hinted through a homely environment, human elements etc. Variation is key; different situations, expressions, angles, crops and environment. From relaxing on the couch to sharing a moment in the garden, all images in this category are real, honest and filled with energy. The pictures should only be of healthy cats and no pictures of dogs in leashes or cages.

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Environment

The cat in its right environment - urban. The images of your favourite companion in its environment should convey energy, confidence, sustainability and playfulness. Humans can be present in the image, although not the main character, or through a hinted presence, such as a hand stroking, a play with toys etc. The environment should feel urban, homely and honest. These images create interesting contrasts through portraying different homes, gardens, contrasting weather and time of day.

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Technical / product

To showcase technical info we need studio images. These should be taken against neutral backgrounds in the colours of Lilatc's secondary brand colours. The lighthing should be bright and without heavy shadows. The focus should be on the product and the cat's interaction with it.

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Colour grading

The imagery should have a warm feel which gives a slight hint towards nostalgia. The photography and moving image used in Lilcat's communication should be graded to match its brand colours. This means that the orange tones in the images should be edited to match the orange of the brand and the beige tones should have the same warmth as its secondary colours.

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