The Lilcat colour palette reflects the home and urban areas, natural surfaces, closeness, security and tactility, working well both digitally and in print. The palette have contrasting shades allowing for variety and flexibility.

Primary colours

Lilcat's colours reflect sustainability, nordic nature and the cat’s natural environment. The colours are carried through imagery and graphics. A trio of orange works as primary colours, working both in digital and print, and supporting the grading guidelines of images. Lilcat Orange is the main brand colour and conveys nature, safety and sustainability. It should appear more often than the other brand colours.

Lilcat Orange
  • HEX #7a4005
  • RGB 122, 64, 5
  • CMYK 17,51,86,33
  • PMS 7567 U
Lilcat Mid Orange
  • HEX #f7a669
  • RGB 247, 166, 105
  • CMYK 0,32,46,0
  • PMS 714 U
Lilcat Light Orange
  • HEX #fadec4
  • RGB 250, 222, 196
  • CMYK 0,13,30,0
  • PMS 2015 U

Secondary colours

Secondary colours are shared with all of Lilbit’s brands and support the primary colours. Our secondary colour palette includes white, black and two tints of beige as well as a light gray. These colours add a calm and clear backdrop to our primary colours. They can also be represented as physical materials, such as recycled papers or other sustainable materials in print, packaging or merchandise.

Lilbit Grey
  • HEX #e6e7e8
  • RGB 230, 231, 232
  • CMYK 0,0,0,10
Lilbit Beige
  • HEX #bdab94
  • RGB 189, 171, 148
  • CMYK 27,22,32,2
  • PMS 7536 U
Lilbit Light Beige
  • HEX #ede5d9
  • RGB 237, 229, 217
  • CMYK 3,4,11,5
  • PMS 7527 U
Lilbit Black
  • HEX #000000
  • RGB 0, 0, 0
  • CMYK 0,0,0,100
Lilbit White
  • HEX #ffffff
  • RGB 255, 255, 255

Colour hierarchy

Combinations of colours should be carefully selected. Below you have defined combinations that are ok to use. The primary combinations should be used on websites and main communication.

Primary colour combinations

Lilcat Brand Elements13

Lilcat Orange on light backgrounds

Lilcat Brand Elements16

Lilcat Mid Orange logo on Lilcat Orange background

Lilcat Brand Elements15

Lilcat Orange logo on Lilcat Mid Orange background

Secondary colour combinations

Lilcat Brand Elements14

Lilcat Orange logo on Lilcat Light Orange background

Lilcat Brand Elements17

Lilcat Light Orange logo on Lilcat Orange background

Lilcat Brand Elements18

Lilcat White logo on Lilcat Orange background

Monochromatic colour combinations

The logo is also available in mono versions. These are to be regarded as special variants of the logo and should only be used where colors are not possible, or are limited due to technical printing reasons.

Lilcat Brand Elements20

Lilcat logo in black

Lilcat Brand Elements19

Lilcat logo in white on black background


Below you can find colour profiles as downloads. Colours for print are defined as CMYK while colours for digital use are defined as RGB values.