The Lilcat colour palette reflects the home and urban areas, natural surfaces, closeness, security and tactility, working well both digitally and in print. The palette have contrasting shades allowing for variety and flexibility.
Primary colours
Lilcat's colours reflect sustainability, nordic nature and the cat’s natural environment. The colours are carried through imagery and graphics. A trio of orange works as primary colours, working both in digital and print, and supporting the grading guidelines of images. Lilcat Orange is the main brand colour and conveys nature, safety and sustainability. It should appear more often than the other brand colours.
Lilcat Orange
HEX #7a4005
RGB 122, 64, 5
CMYK 17,51,86,33
PMS 7567 U
Lilcat Mid Orange
HEX #f7a669
RGB 247, 166, 105
CMYK 0,32,46,0
PMS 714 U
Lilcat Light Orange
HEX #fadec4
RGB 250, 222, 196
CMYK 0,13,30,0
PMS 2015 U
Secondary colours
Secondary colours are shared with all of Lilbit’s brands and support the primary colours. Our secondary colour palette includes white, black and two tints of beige as well as a light gray. These colours add a calm and clear backdrop to our primary colours. They can also be represented as physical materials, such as recycled papers or other sustainable materials in print, packaging or merchandise.
Lilbit Grey
HEX #e6e7e8
RGB 230, 231, 232
CMYK 0,0,0,10
Lilbit Beige
HEX #bdab94
RGB 189, 171, 148
CMYK 27,22,32,2
PMS 7536 U
Lilbit Light Beige
HEX #ede5d9
RGB 237, 229, 217
CMYK 3,4,11,5
PMS 7527 U
Lilbit Black
HEX #000000
RGB 0, 0, 0
CMYK 0,0,0,100
Lilbit White
HEX #ffffff
RGB 255, 255, 255
Colour hierarchy
Combinations of colours should be carefully selected. Below you have defined combinations that are ok to use. The primary combinations should be used on websites and main communication.
Primary colour combinations
Lilcat Orange on light backgrounds
Lilcat Mid Orange logo on Lilcat Orange background
Lilcat Orange logo on Lilcat Mid Orange background
Secondary colour combinations
Lilcat Orange logo on Lilcat Light Orange background
Lilcat Light Orange logo on Lilcat Orange background
Lilcat White logo on Lilcat Orange background
Monochromatic colour combinations
The logo is also available in mono versions. These are to be regarded as special variants of the logo and should only be used where colors are not possible, or are limited due to technical printing reasons.
Lilcat logo in black
Lilcat logo in white on black background
Download
Below you can find colour profiles as downloads. Colours for print are defined as CMYK while colours for digital use are defined as RGB values.
