A simple grid system and easy to use elements makes it easy to create layouts that keep consistency and a coherence across all platforms.
The guidelines are based on a 14 column horisontal grid system with the two outer columns acting as outer margins. This provides us with a 12 column grid system where images, graphics and text should be placed within.
Within the grid system we can place elements such as images and text. Images can be placed inside the graphic shaped frames, or fill the whole format with logos and text placed on top of it. Images can sit with a clear outer margin or bleed out of the format.
The grid system can be applied to any format. When the format is narrow and long we can use a grid of 20 columns to avoid large outer margins.
Examples of layouts that use the grid system explained above.