The Lilbit colour palette reflects confidence, security, tactility and authenticity, working well both digitally and in print. The palette have contrasting shades allowing for variety and flexibility.
Primary colours
Lilbit's colours reflect nordic nature, seasons and the pet’s natural environment. The colours are carried through imagery and graphics. A trio of blue works as primary colours, working both in digital and print, supporting the grading guidelines of images. Lilbit Blue is the main brand colour and conveys nature, energy and sustainability. It should appear more often than the other brand colours.
Lilbit Blue
HEX #1c3054
RGB 28, 48, 84
CMYK 100,45,5,36
PMS 541 U
Lilbit Mid Blue
HEX #a1cfe8
RGB 161, 207, 232
CMYK 43,8,6,0
PMS 544 U
Lilbit Light Blue
HEX #d4e8f0
RGB 212, 232, 240
CMYK 20,2,3,0
PMS 545 U (75%)
Secondary colours
Secondary colours are shared with all of Lilbit’s brands and support the primary colours. Our secondary colour palette includes white, black and two tints of beige as well as a light gray. These colours add a calm and clear backdrop to our primary colours. They can also be represented as physical materials, such as recycled papers or other sustainable materials in print, packaging or merchandise.
Lilbit Grey
HEX #e6e7e8
RGB 230, 231, 232
CMYK 0,0,0,10
Lilbit Beige
HEX #bdab94
RGB 189, 171, 148
CMYK 27,22,32,2
PMS 7536 U
Lilbit Light Beige
HEX #ede5d9
RGB 237, 229, 217
CMYK 3,4,11,5
PMS 7527 U
Lilbit Black
HEX #000000
RGB 0, 0, 0
CMYK 0,0,0,100
Lilbit White
HEX #ffffff
RGB 255, 255, 255
Colour hierarchy
Combinations of colours should be carefully selected. Below you have defined combinations that are ok to use. The primary combinations should be used on websites and main communication.
Primary colour combinations
Lilbit Blue on light backgrounds
Lilbit Mid Blue logo on Lilbit Blue background
Lilbit Blue logo on Lilbit Mid Blue background
Secondary colour combinations
Lilbit Blue logo on Lilbit Light Blue background
Lilbit Light Blue logo on Lilbit Blue background
Lilbit White logo on Lilbit Blue background
Monochromatic colour combinations
The logo is also available in mono versions. These are to be regarded as special variants of the logo and should only be used where colors are not possible, or are limited due to technical printing reasons.
Lilbit logo in black
Lilbit logo in white on black background
Download
Below you can find colour profiles as downloads. Colours for print are defined as CMYK while colours for digital use are defined as RGB values.
