The Lilbit colour palette reflects confidence, security, tactility and authenticity, working well both digitally and in print. The palette have contrasting shades allowing for variety and flexibility.

Primary colours

Lilbit's colours reflect nordic nature, seasons and the pet’s natural environment. The colours are carried through imagery and graphics. A trio of blue works as primary colours, working both in digital and print, supporting the grading guidelines of images. Lilbit Blue is the main brand colour and conveys nature, energy and sustainability. It should appear more often than the other brand colours.

Lilbit Blue
  • HEX #1c3054
  • RGB 28, 48, 84
  • CMYK 100,45,5,36
  • PMS 541 U
Lilbit Mid Blue
  • HEX #a1cfe8
  • RGB 161, 207, 232
  • CMYK 43,8,6,0
  • PMS 544 U
Lilbit Light Blue
  • HEX #d4e8f0
  • RGB 212, 232, 240
  • CMYK 20,2,3,0
  • PMS 545 U (75%)

Secondary colours

Secondary colours are shared with all of Lilbit’s brands and support the primary colours. Our secondary colour palette includes white, black and two tints of beige as well as a light gray. These colours add a calm and clear backdrop to our primary colours. They can also be represented as physical materials, such as recycled papers or other sustainable materials in print, packaging or merchandise.

Lilbit Grey
  • HEX #e6e7e8
  • RGB 230, 231, 232
  • CMYK 0,0,0,10
Lilbit Beige
  • HEX #bdab94
  • RGB 189, 171, 148
  • CMYK 27,22,32,2
  • PMS 7536 U
Lilbit Light Beige
  • HEX #ede5d9
  • RGB 237, 229, 217
  • CMYK 3,4,11,5
  • PMS 7527 U
Lilbit Black
  • HEX #000000
  • RGB 0, 0, 0
  • CMYK 0,0,0,100
Lilbit White
  • HEX #ffffff
  • RGB 255, 255, 255

Colour hierarchy

Combinations of colours should be carefully selected. Below you have defined combinations that are ok to use. The primary combinations should be used on websites and main communication.

Primary colour combinations

Lilbit Brand Elements8

Lilbit Blue on light backgrounds

Lilbit Brand Elements11

Lilbit Mid Blue logo on Lilbit Blue background

Lilbit Brand Elements10

Lilbit Blue logo on Lilbit Mid Blue background

Secondary colour combinations

Lilbit Brand Elements9

Lilbit Blue logo on Lilbit Light Blue background

Lilbit Brand Elements12

Lilbit Light Blue logo on Lilbit Blue background

Lilbit Brand Elements13

Lilbit White logo on Lilbit Blue background

Monochromatic colour combinations

The logo is also available in mono versions. These are to be regarded as special variants of the logo and should only be used where colors are not possible, or are limited due to technical printing reasons.

Lilbit Brand Elements15

Lilbit logo in black

Lilbit Brand Elements14

Lilbit logo in white on black background


Below you can find colour profiles as downloads. Colours for print are defined as CMYK while colours for digital use are defined as RGB values.