The Lilbit colour palette reflects confidence, security, tactility and authenticity, working well both digitally and in print. The palette have contrasting shades allowing for variety and flexibility.
Lilbit's colours reflect nordic nature, seasons and the pet’s natural environment. The colours are carried through imagery and graphics. A trio of blue works as primary colours, working both in digital and print, supporting the grading guidelines of images. Lilbit Blue is the main brand colour and conveys nature, energy and sustainability. It should appear more often than the other brand colours.
Secondary colours are shared with all of Lilbit’s brands and support the primary colours. Our secondary colour palette includes white, black and two tints of beige as well as a light gray. These colours add a calm and clear backdrop to our primary colours. They can also be represented as physical materials, such as recycled papers or other sustainable materials in print, packaging or merchandise.
Combinations of colours should be carefully selected. Below you have defined combinations that are ok to use. The primary combinations should be used on websites and main communication.
Primary colour combinations
Secondary colour combinations
Monochromatic colour combinations
The logo is also available in mono versions. These are to be regarded as special variants of the logo and should only be used where colors are not possible, or are limited due to technical printing reasons.
Below you can find colour profiles as downloads. Colours for print are defined as CMYK while colours for digital use are defined as RGB values.