Photography
People
Interaction
Technology
People
People make our brand. Lilbit wants to attract the best people for our team and put an emphasis on who we are and what that makes us good.
Interaction
Interaction between owner and pet is at the core of our brand. We celebrate the bond, the care and trust the two have for each other and want to capture this through intimate images, snapshots of moments shared and mutual love. The images should feel honest, real and put the pet in the centre. The connection can be clear or it can be hinted through a homely environment, human elements etc. Variation is key; different situations, expressions, angles, crops and environment. From relaxing on the couch to jumping into water, all images in this category are real, honest and filled with energy.
Technology
To showcase our technology we need studio images. These should be taken against neutral backgrounds in the colours of Lilbit's brand colours. The lighthing should be bright and without heavy shadows. The focus should be on the product and the our interaction with it.
Colour Grading
The images used in Lilbit's communication should be graded to match its brand colours. This means that the blue tones in the images should be edited to match the blue values of the brand and the beige tones should have the same warmth as its secondary colours.
